Favorite Things in the 515-AMOUR

I was delighted you responded with your suggestions after my request in last month’s newsletter about your favorite winter sources of joy in the 515. To my delight, one of you mentioned AMOUR, the most beautiful and well curated lingerie/loungewear store anywhere. We are so lucky it calls the East Village home.

Don’t be fooled, this store isn’t only for date night intimates or special occasions. Daily touches of luxury can be found in the store’s array of robes, pajamas and pieces that solve fashion dilemmas. There is something for every vibe here and the best part-it is the antithesis to influencers, fast fashion and our AI world.

Running a business focused on quality for more than 12 years is no small feat. The longevity and beauty of the shop is a testament to Heather’s keen eye for beautiful pieces, craftsmanship and her customer’s needs. She is one of my favorite business owners in DSM and I am grateful for all the times we have been able to collaborate.

Next time you need a gift for someone special, and that might include you, go see Heather. She will make sure you leave with something absolutely perfect and unique!

Why Joanna loves it: ‘Visitng and buying all the pretty things - it’s like collecting flowers in the winter.”

In a world full of inauthenticity and cheap knock offs, this issue is dedicated to those in the 515 that continue to keep the world authentic and beautiful.

- Truly with breath and gratitude,

Meghan